Modere is disrupting business, in a very good way.

“When we began our strategy sessions,” Robert Conlee, CEO, explains, “we began with the idea of creating lasting, long-term residual income, and we knew the key was creating a loyal base of customers. We are doing something that has never been done before and we’re just getting started.”

While many people have an idea of what Modere does, a large percentage is unaware of what makes Modere different. Modere manufactures clean, everyday essentials in Springville, Utah, developing products that avoid controversial ingredients and make homes safer by design. The Modere model is direct-only; there is no middle man. By removing a step in the retail profit process, Modere provides affordable access to high-performance, boutique-quality products.

But that’s just part of the story.

Modere knows a strong relationship with customers is the key to any business, and that’s why they put the customer experience first—it’s a priority. Modere markets and distributes world-class products through a new, highly connective business model called Social Retail.

A Disruption in Retail

The internet has created a unique opportunity for customers of any brand to purchase things from groceries to clothing without ever having to leave their homes. Many companies have capitalised on new technologies and social platforms to grow via word of mouth. Gilt.com, for example, built their website “by invitation only” and incentivised their customers to share. When customers share a code with others, they receive money toward their next purchase. This idea of social selling gives anyone the power to share their favourite items with anyone on any social site and in some cases, get rewarded for doing so.

So what would happen if someone were to take that powerful trend of online social selling and combine it with direct selling?

A shift in retail happens.

The Modere business model is disruptive but it’s not entirely new. It’s simply a better way. Take Netflix as an example. They didn’t invent movies; they just found a better way to rent and stream videos. Uber didn’t invent the taxi service, but they made things easier for both drivers and passengers to catch a ride. Creating a better way disrupts the old way of doing things and creates an entirely new industry.

Why not do the same thing for products people use in their homes every single day?

The concept of Social Retail revolves around a simple idea: rewarding people for what they already do, share products and experiences that they love. Modere is the first retail brand to incentivise social sharing with cash and the power of people—these advocates are called Social Marketers.

The Social Retail model is designed to encourage lifelong loyalty, because Social Marketers don’t just get a single reward for one referral—they are paid for every purchase a referred customer makes in their lifetime. Imagine getting a piece of every purchase of laundry soap, protein powder, shampoo, or cleaning supplies, from every person with whom you shared great, safer, high-quality products.

And the model is working. Every Social Marketer at Modere has an average of between 7-10 customers—that’s well over 100,000 customers in total. Modere has also seen that social shopping is happening as well; that’s because 20% of new customers come from other customer referrals.

This continual sharing and purchasing from new and old customers helps support the promise of long-term residual income for Social Marketers. Attracting retail customers (and retaining them) has created a rare way to reward Social Marketers to refer shoppers to the Modere brand and develop teams of other Social Marketers at the same time.

There really is no limit when it comes to opportunity with Modere. The customer-centric model drives this experience. There aren’t any gimmicks here. There are no retail or wholesale prices. Purchases can be made at Modere.com with or without a referral. Everyone pays the same amount for our products up front. The difference lies with the power of people to share a world-class customer brand and get paid to help others live clean.