As fireworks lit up Sydney Harbour, over a thousand guests celebrated the arrival of Modere to Australian shores.

The ModereOne event at Star City in Sydney on 20-22 August was the first stage in launching the Modere brand in Australasia ahead of the 1 September public launch in both Australia and New Zealand.

ModereOne delivered a dazzling blend of workshops, technological innovations and product demonstrations along with the glitz and glamour of a red carpet event including performances from Harrison Craig and Samantha Jade.

Harrison Craig Samantha Jade

Underpinning the celebrations, Modere brings a new concept to the southern hemisphere with its Social Retail model of delivering safer, effective and stylish lifestyle essential products via a revolutionary new ecommerce site and companion app.

While the ecommerce angle is well established, the true innovation of the Modere model is in its social marketing focus. Under the new model, people who promote the products through simply referring others and sharing their own unique promotional codes generate income and receive a broad range of rewards and perks.

The brand’s ‘Live clean, shop smarter, be rewarded’ philosophy capitalises on the lucrative opportunity behind direct sales, combining it with the social shopping experience to retail the safer ‘everyday essentials’ in the personal care, health and wellness, and home care categories bearing the Modere name.

While the Modere brand is at the leading edge of fashion and style, the product range has evolved through over 25 years of research and development into creating safer, innovative products. The lifestyle essentials deliver performance and reliability while avoiding a broad range of questionable ingredients present in retail brands.

Catering to the informed and discerning modern consumer is an essential part of the Modere approach. At the ModereOne event, global Chief Marketing Officer Robert Finigan outlined the brand’s vision.

‘We are thrilled to officially launch Modere and are excited about the opportunities ahead,’ Robert said. ‘Modere is well-positioned to capitalise on the changing dynamic of the traditional retail landscape while pioneering the creation of a new industry, which caters to both the savvy social marketer and today’s modern shopper.’

Take a closer look at the Modere range by clicking here.